About SOUL

SOUL helps you build or improve a business, and find the right partners as it grows. The thinking, the design, the building and the way it runs sit with one team, so you aren’t left holding several firms together yourself.

01
Business
thinkingIdeas, planning, research and strategy
02
DesignBrand identity and design
03
TechnologyWebsites and digital products
04
OperationsProcesses, systems and launch support
Usually: four firmsWith SOUL: one team
Why we’re set up this way

Building a business usually means one firm to plan it, one to design it, one to build it, and then your own team to run it. Each one starts from the last one’s summary.

  1. 1Thinking Design

    The reasons behind the plan.

  2. 2Design Build

    The details that matter to you.

  3. 3Build Run

    How it’s meant to work day to day.

Working with us

We’d rather be judged on how we work than on what we say. Four things you can check us on from the first conversation.

01

Scope and fee, agreed first.

We explain what we’ll do, what you’ll receive and what it costs. Nothing starts until we’ve both agreed.

You can hold us to this
02

Start with one thing.

You don’t have to buy a full package. We can help with one specific need.

You can hold us to this
03

Open about who does the work.

If a specialist helps on your project, you’ll know who they are and what they’re doing.

You can hold us to this
04

No promises we can’t keep.

We tell you what we’ll deliver, what we won’t, and what depends on you, before we start.

You can hold us to this
How we can help

Most clients start with Venture Development. As the business grows, Commercial Partnerships helps it find the right companies to work with.

A business owner working through plans at his desk.
01Our main practice

Venture Development

For building a business, or improving one you already have. Start with the step you need; each one stands on its own.

  1. 01

    Make a decision

    A clear answer to one important question: whether to go ahead, and what to do first.

  2. 02

    Plan the business

    A workable model and a plan: the strategy, the numbers and how it will run.

  3. 03

    Build and launch

    The brand, website, products and systems your plan needs, built and handed over.

Explore Venture Development
Two professionals in conversation.
02Also available

Commercial Partnerships

For finding the right company to work with, and making it work. We agree our role up front, and introductions are only made with consent.

  • Finding partners
  • Making introductions
  • Supporting the discussions
Explore Commercial Partnerships
Who you’ll work with

We each lead one area, but we work on everything together: the plan, the brand, the product and the partnerships.

Emmanuel Idachaba
Leads business & partnerships

Emmanuel Idachaba

Runs the business side of every engagement, from shaping the work with you to agreeing scope and fees, and leads our partnership work.

Ojima Aniegboka
Leads Venture Development

Ojima Aniegboka

Leads the work of building and improving businesses: the planning, the brand, the product and how it all runs.

Sani Garba Mamman
Leads client relationships

Sani Garba Mamman

Keeps every client close to the work: making working with SOUL simple and clear, and staying in touch throughout, so you always know where things stand.

Next step

Let’s talk about your next step.

Starting a business? Trying to improve one? Looking for a business partner? Tell us what you’re working on and what you need help with.

Let’s talk