We test the idea, find the customer and plan what to do first.
Talk to us about strategy
SOUL helps people turn business ideas into working businesses, improve existing businesses, and find the right companies to work with.
Strategy, identity, interface design and front-end engineering, from first sketch to shipped code.
Why SOUL?
Good ideas need more than ideas.
No juggling separate firms. SOUL is one team that helps you think it through, design it, build it and find the partners to grow it.
What we do
What we do: strategy, branding, websites and products
Four crafts, one team, so nothing gets lost between them.
Logos, identity and graphics that work as one system.
Talk to us about branding
Clear websites that bring the right people in, designed and built by us.
Talk to us about a website
Apps and tools built around how your business actually runs.
Talk to us about a product
See how Venture Development works
Looking for a business partner instead? Commercial Partnerships
Selected work
Who we’ve built for.
From the first business decisions to the brand, the website and the product.
Live site
Venture build · Logistics01 / 05
QuickFleet
An electric delivery business,
built from the ground up
Strategy, hub operations, brand, website and app, built together from day one.
Expertise
Read the case study
Brand launch
Cloud infrastructure02 / 05
Pantech Dynamics
Brand identity for Africa’s data centre
A complete identity, from the Orbit mark to the brand book and the launch campaign.
Expertise
Read the case study
Live site
Infrastructure · Nigeria03 / 05
NewCo Solutions
A website for an infrastructure equipment supplier
Business communications, CNG, elevator and solar equipment, sourced to specification for buyers across Nigeria.
Expertise
Visit the live site
Live site
Advisory · Public relations04 / 05
Rhanamerzy
A bilingual website for an international advisory firm
An English and Chinese website that presents the firm’s work to clients in Nigeria and China.
Expertise
Read the case study
Live site
Portfolio · Software engineering05 / 05
Atawodi
A portfolio for a senior software engineer
A personal site that maps his systems and ideas as a living atlas, told through motion from the first frame.
Expertise
View the live site
Who we work with
Wherever you’re starting from.
Most of the people we help start from one of these four places.
01
Founders with an idea
You have an idea and want to know whether, and how, to build it.
- Business ideas and planning
- Customer and market research
- Branding and design
02
Business owners
Parts of your business aren’t working as well as they could.
- Business strategy
- Business processes and systems
- Websites and digital products
03
Organisations with a new initiative
You have an opportunity and need a credible plan, and people who can deliver it.
- Business strategy
- Websites and digital products
- Launch and implementation support
04
Companies looking for a partner
You could achieve more by working with the right company.
- Finding suitable business partners
- Making business introductions
- Supporting partnership discussions
How we work
Clear thinking. Practical steps.
You don’t have to buy a full package. We can help with one specific need.
Your businessYour goalsWhat you need help with
We listen.
First, we understand your business, your goals and what you need help with.
Option AOption B RecommendedOption C
We find the right approach.
We look at your options and recommend practical next steps.
What we’ll do What you’ll receive What the work involves
We agree on
the work.
We explain what we’ll do, what you’ll receive and what the work involves.
Agreed workMoving forward
We help you move forward.
We carry out the agreed work, or coordinate the people who deliver it.
What clients say
In their words.
What it’s like to work with SOUL, from the people who have.
01 / 03
SOUL covered every side of QuickFleet: the branding, the product and the app. All of it came back excellent, and one team this strong across the board made the whole build easier.
SOUL took the time to understand Pantech and worked efficiently throughout the project. The new identity reflects who we are, and we’re confident using it in the market.
SOUL were fast, and the quality held the whole way through. They turned Rhanamerzy around quicker than we expected, and none of it felt rushed.
FAQ
Questions, answered.
Still unsure? See all our questions, or tell us what you’re working on and we’ll talk it through.
View all questionsIt depends on what the work involves. We agree the scope and the fee with you before any work begins, so there are no surprises.
No. Branding, websites and digital products are one part of what we do. We also help with business ideas, research, strategy, how your business runs, and finding the right partners.
We agree up front who we are working for and what we will and won’t do. Introductions are only made with consent, so both sides know our role.
No. We help you find suitable companies, make introductions and support the discussions, but both sides decide whether to work together.
Next step
Let’s talk about your next step.
Starting a business? Trying to improve one? Looking for a business partner? Tell us what you’re working on and what you need help with.
Venture Development
Build or improve a business
Have a business idea you want to develop? Or an existing business that needs improvement?
Start the conversation
Commercial Partnerships
Explore a partnership
Sometimes the right business partner can help you achieve something you cannot do alone.
Start the conversation
